“East” by Woodmorning

I’ve worked with Tatianna and her brand, Woodmorning, since my early days as a filmmaker. The growth we’ve experienced simultaneously is significant and I’m grateful for our ongoing partnership. We went from wandering the streets of Downtown LA to shooting inside a proper location, with models, props, and an Alfa Romeo.

On the technical side of things, we shot this project on a RED Raven with sigma glass. Considering we had a limited crew and only six hours to film on location, we knew we had to choose a spot where the lighting didn’t have to be completely changed. We piggybacked off the venue lighting and added an Aputure P300C through a scrim and an Aputure 120D as a kicker.

Scope

  • Production
  • Direction

Cast & Crew

Director: @alvaro.mov
Client: @m0rningw00dy @woodmorning.us
Production Company: @primescale
Assistant Director: @chinitovenezolano
Art Manager: @fran_nobili
Production Assistant: @_michelleevelyn_
Production Assistant / BTS: @holamikoo
BTS Photographer: @bubba.gs
Models: @_ariieella @dtroupe_ @jayccme
Special thanks: @tnytrbo